In an online store, your product images are the first thing that prospective customers see. If they’re unappealing and dull, it will be very difficult for them to form a positive opinion about your brand and its products. You may get some people who are willing to overlook poor image quality or uninspiring visuals if the price is right, but most shoppers won’t even consider buying from you unless your photos tick all the boxes. If you’re selling on Amazon, you have complete control over how your products appear to potential buyers. Even if you’re not marketing directly to consumers with your own e-commerce site, it’s important that you don’t skimp on photo quality. After all, there’s no better way to convey the best features of your items than by presenting them in high-resolution photos that showcase their excellent qualities. Read more
Make Sure Product Photos Are High-Quality
To get off on the right foot, you’ll want to make sure your product photos are of the highest quality possible. This means avoiding the “rush job” mentality that may cause you to overlook basic photo editing and product staging techniques. You’ll want to make sure your product photos are: – Crisp – Blurry images are one of the biggest reasons that people abandon shopping carts. When you’re taking pictures, be sure to use the “rule of thumb” and don’t go any closer than a foot away. – Well-lit – This is a given, but it’s surprising how many sellers forget to check their lighting. You want to make sure that your product photos are evenly lit and that they don’t have any harsh shadows falling on them. – Natural – Avoid adding artificial light sources to your photos and keep things as natural as possible.
Show Off Your Items’ Unique Qualities
When staging your product images, first consider what you want customers to notice first. Is it the brand name? The size? The color? Once you have this narrowed down, look for ways to accentuate those points. Avoid using plain white backgrounds for your product photos, for example, and instead, try repurposing common household objects that will draw attention to the main points of your product. You can also use props to show off your items in unique ways. If you’re selling large household appliances, for example, you might want to show off their power or ability to last for years. In this case, you could use rocks, bricks, or other large, heavy items to show their strength. You could also show how easy they are to use.
Showcase a Variety of Angles
You don’t want your product photos to look like they were all shot in the same location or setup. Instead, you should try to use as many different types of staging techniques as possible. If you’re selling jewelry, for example, you could try shooting your items from above, below, and straight on. You could also try shooting them from an angle to make them look a little more creative. If you’re selling a kitchen appliance, you could try shooting your item from the back, front, and side. You could also try taking a few photos from above to give customers a better idea of the size. You can also try angling the shot from below to make your item look more attractive and appealing.
Use Props to Enhance Visuals
From time to time, you may wish to use props in your product photos to add a unique twist. This doesn’t have to be anything fancy; a pen and paper, a ruler, or even a coin can help you stage a photo in a more creative way. For example, if you’re selling a fancy pair of earrings, you could try taking a photo of yourself wearing them with a notebook and pen nearby. This photo could show how the earrings could be used as a simple and elegant accessory to any outfit. If you’re selling clothing, you could try taking a photo of it paired with common outfits to give customers an idea of what to pair it with. You can also use common household items as props to make your photos more interesting.
Add A Dark Background
You may notice that many of the product photos on Amazon are set against a dark background. This is done mainly because it allows the product to stand out more, making it more visually appealing. If you’re using a white or light background, try setting up your shots against a black or dark blue surface instead. You can also try covering the background with black cardboard or dark cloth to make it look even darker than it already does. If you’re taking product photos using a white or light background, you can create a darker background by placing a black cloth behind your product or by placing your product in front of a dark surface, like a black wall or curtain.
Conclusion
If you want to maximize sales from your Amazon listings, you should put in the time and effort to create high-quality product photos. It may seem like a lot of work, but it will be worth it when you see an increase in conversions. If you’re interested in selling on Amazon, you may have noticed that the most successful sellers aren’t necessarily the ones with the best products. Instead, they are the ones with the best product images, which makes it much more likely that customers will purchase their items. If you want to make the most of your Amazon seller account, be sure to create high-quality product images that show off your items in the best possible way.