Amazon is the world’s largest e-commerce platform, with more than 460 million active users. The company also accounted for 43% of all online sales in 2016. As a result, selling your products on Amazon is an excellent way for sellers to reach a global audience and boost sales. To succeed as an Amazon seller, you need great product images that are optimized for search and also show off your product well. These images are essential to converting browsers into buyers by increasing your product’s visibility and trustworthiness among potential customers. Professional photography can be costly, especially if you need models, locations, props, lighting set-ups, etc. However, high-quality images are essential to selling on Amazon – so read on for some pro tips!
What is Amazon Professional Photography?
Professional photography is the creation of images that are designed to present a product or service in a way that will result in sales. Professionals use their experience and expertise to create the best images that depict your product as accurately as possible and help you stand out from the competition. Professional photography is not just about taking nice pictures that look good. It is also about understanding how to use lighting, posing, composition, and other techniques to make your product look as attractive and sellable as possible. Professional photographers use high-quality equipment and take their time to make sure the images are perfect. They know how to use light to give your product the best look possible.
Why is Professional Product Photography Important?
Customers are more likely to buy your product if they can see what it looks like. In fact, visual imagery is one of the most important factors that increase conversion rates on e-commerce sites. You can help increase your product’s visibility and make it more appealing to customers by including high-quality images in your product listing. A professional photographer can get shots that showcase your product’s features and benefits, along with accurate colours and dimensions.
How to Find a Professional Photographer
Simply putting out a call for photographers and hoping for the best may end up costing you a lot of time and money. Instead, be strategic about your approach so you can select a photographer who can deliver the high-quality images you need. Here are a few tips to help you find a great photographer: – Talk to other sellers – You can find out which photographers other sellers are using, which could help you to narrow down your options. Ask around on Amazon seller groups and Facebook groups to see what photographers other sellers recommend. – Check out online reviews – Read online reviews to see how other customers rate the photographers you are considering. This will give you an idea of how satisfied other customers have been with the photographers’ work. – Check out social media – Checking out photographers’ social media pages can give you an idea of their style, quality of work, and how they handle different types of shoots. – Request samples – Once you have a few candidates in mind, ask them to send you a sample of their work. Seeing the samples will help you to decide which photographers are best for the job.
Amazon Photo Shoot Tips
The key to a successful product photo shoot is creating an environment where the photographer and model feel most comfortable and relaxed. In order to do this, you should schedule the shoot at the best possible time. According to the experts, the best time to shoot photos is mid to late morning, when the sun is out. During this time, the sun is not too bright and shadows are at their shortest. This will help you to achieve the best lighting conditions possible. If you need to shoot in another time slot, you may need additional lighting to brighten up the image and get the best look. Another important aspect of the shoot is product placement and setup. You should place your product in the best way possible so that the photographer can get clear shots of it. While you should make sure that your product is well-placed, you should also be mindful of your model’s movements.
Amazon Image Editing and Tagging Tips
With the shoot over and your product images ready, it’s time to get them ready to go live on Amazon. Here are a few tips when it comes to editing, tagging, and uploading your images: – Editing – While your photographer may offer image editing services, many do not. In this case, you may want to hire a separate editor to make sure that the colour, lighting, and other aspects of your images are corrected and meet Amazon’s image guidelines. – Captions – Captions are an important part of your product listings. Take the time to write well-thought-out captions that not only describe your product, but also encourage customers to buy it. – Tags – Amazon product tags are key to ranking well in search results. It’s important to select the right keywords for your product and include them in your listing. When tagging images, try to use keywords in the filenames as well.
Conclusion
Professional product photography is an important part of selling products on Amazon. Whether you are a retailer or manufacturer, you need high-quality images in order to stand out from the competition and boost sales. While you can always hire a professional photographer to take product photos for you, keep in mind that the costs will likely be high. You can save money by shooting the photos yourself, but it’s important to follow best practices to make sure your images are high quality. If you want to succeed as an Amazon seller, you need great product images that are optimized for search and also show off your product well. These images are essential to converting browsers into buyers by increasing your product’s visibility and trustworthiness among potential customers.