You might already know what things to do to inform buyers about your product if you’re an online seller on Amazon or another e-commerce website. You need a product description to explain what your product is and what it can do for your buyers. You must do it in an interesting way so that your buyers are aware of everything about the product you are selling. Nonetheless, the importance of product photography cannot be overlooked since it has a large impact on a product’s success. Several retailers believe that product descriptions only make up 1/3 of what buyers look for when making an online purchase. Another 2/3 includes a clear picture of the product, which is the most powerful factor in a buyer’s decision. Therefore, if you want to sell more, your sales page must have better product photos. According to Product Photography China experts from Draco, these are some of the tips that work best for taking any product photo.
Use a Tripod
A tripod is basically a camera stand having three legs with an adjustable height support. This piece of equipment serves the purpose of stabilizing the camera so that its lens can focus on the product. This prevents blurry images and gives it a sharp and crisp finish. This is crucial because you want the pictures of your product to be as detailed as possible. Thus buying a tripod can help you to take the best pictures.
Adequate Lighting is Necessary
While taking the shot, ensure that adequate light is falling on the product to highlight it as much as possible. You can either invest in good quality artificial light fixtures or lamps to give you that extra boost of lighting when taking the photos or you utilize natural light by opening all the windows during the day time or taking your product outside for its pictures.
Colors can Target Buyer’s Psychology
Certain color backgrounds can persuade the buyer to purchase the product more, because they might like the way it looks. For example, if you are selling a coffee mug and you take its photo on a pink colored background, then almost all of the buyers who are females would get attracted to the look of the mug as it would be more girly and they will definitely purchase it, however, it may not be as appealing to men.
Use a Photo Editing Software
Editing apps like Adobe Photoshop can help you make adjustments to the image file such as highlighting the colors to be more vibrant and brightening it to be more striking. Using these software utilities for photo editing can help you to bring a better overall image, thus making your product stand out even more.
Invest in a Photography Team
Sometimes hiring an expert Product Photography China team like Draco to take the photo for you is the best option because they are well-known and trusted for their expertise in the industry. They will know how to do the best job for you and will help you get your product photographed at the right angles and light settings, all the while ensuring the image looks as excellent as it can be.
Visit Draco.team and give your e-commerce product business the much-needed boost.