#1 Follow the product photography specifications

Amazon and Google Shopping provide tremendous opportunities for ecommerce advertisers like you. In exchange, of course, you have to follow some platform-specific rules when it comes to your product photography.

Amazon product photography specifications: No variant code or MAIN variant

  • You must submit product photos as TIFF (.tif/.tiff), JPG (.jpg/.jpeg), GIF (.gif), or PNG (.png) files.

  • Each product photo file name must follow this template: product identifier (e.g., UPC) followed by a period and the appropriate file extension (e.g., .jpg). For example, a product photo file name could be F000345123.jpg.

  • Product photos must be professional. No illustrations allowed.

  • You cannot add other products or objects to the photo.

  • If you’re selling a book, a CD, or a DVD, the product photo must consist entirely of the cover art. All other product photos should take up at least 85% of the frame.

  • The background should be white. No additional text, graphics, or images are allowed.

Amazon product photography specifications: All other products

  • The photo must be professional and pertinent to the product that’s being sold.

  • Other products and objects are allowed for the sake of demonstrating scale.

  • Cropped photos, close-up photos, backgrounds and environments, text, and demonstrative graphics are allowed.

Google Shopping product photography specifications

  • You must submit product photos as TIFF (.tif/.tiff), JPG (.jpg/.jpeg), GIF (.gif), PNG (.png), or BMP (.bmp) files.

  • You accurately portray the product you’re selling. No stock photos allowed.

  • You cannot include promotional text, watermarks, or borders.

  • Non-apparel product photos must be at least 100 x 100 pixels in size. Apparel product photos must be at least 250 x 250 pixels in size. You cannot submit a photo larger than 64 megapixels or scale up an photo.

  • A white, gray, or lightly colored background is very strongly recommended (and, for all intents and purposes, required).

  • The photo URL must link to the main product photo and it must be crawlable.

#2: When in doubt, stick to a plain white background

When I took a food photography course in college, I quickly learned how powerful plain backgrounds are. When photographing something like food, the worst thing you can do is put your prop against a patterned, busy background. Your delicious plate of pasta or beautifully decorated cake should be the star, but it gets lost in the distracting scenery.

Keeping your background plain and simple will ensure the product you are trying to sell doesn’t get lost in the shot. While other light colors like pale blue, pink, and yellow can often work well, white is always a great option to ensure your product is the star against a crisp and clean background.

 

Choosing a white background is a good tip if you’re using your product photos beyond social or your website, and it’s a requirement if you’re using these photos for product listings on Amazon. For Google Shopping ads, this white background isn’t a requirement, exactly, but it’s a strongly encouraged best practice.

 

#3: Display the details

You can verbally describe the nitty-gritty details of your product as much as you want, but there’s no guarantee that doing so will truly get the message across to your prospective customers.

Although some people can simply read a couple bullet points and create accurate mental images in their own heads, many others need visual guides to help them absorb information.

To ensure that even the most visual learners get a complete idea of what your product has to offer, take the time to snap photos of each important detail. That way, nothing is left to the (often inaccurate) imagination.

For example, if you sell backpacks, your product listing should include photos of all the best features—mesh pockets on the exterior, a laptop sleeve in the interior, ample zipper pockets for supplies, etc. Providing these photos gives your prospects a much better idea of what it is your selling, thus making it more likely that they’ll buy.

 

#4: Create a diagram

This product photography tip is primarily geared towards those of you who sell stuff with features that can’t be fully explained through standard photos. It goes without saying that people won’t buy your product unless they understand how it works.

A basic diagram is an effective way to clearly identify the individual details of your product and to succinctly explain what each contributes to the product as a whole.

 

Here, the seller zooms in on the mattress and breaks it down into four parts. As such, any consumer who previously didn’t know what differentiates memory foam mattresses from standard mattresses now understands.

In other words, you’ve used a diagram to demonstrate the unique value your product offers to the consumer. You can’t ask a product photo for much more than that.

 

#5: Show off your range

Many of you sell several products within the same product category. For example, those of you who sell dinner plates probably sell more than just one plate in particular.

This is important because your prospects have unique personal tastes. Across all the consumers who search for dinner plates, very few have the exact same idea of the plate they’re looking for.

As such, in the pursuit of your goal to drive clicks from interested consumers, it’s wise for you to show off the range of your products. That way, your product photo appeals to a wider array of personal tastes.

This seller has the right idea. By giving equal prominence to each of the four plates within the set, they appeal to a relatively wide range of shoppers. Each plate will grab the attention of different people, thus driving far more clicks than the ad would drive if it only featured one plate in the photo.

Who am I？

I am Tony，a professional product photographer from China. My team is located in Guangzhou, the center of Pear River Delta, where more than is 60% of Chinese of your suppliers are located, so the services we can provide to our customers include product photography, ecommerce photography, amazon product photography, kitchen photography, packaging design and white background photos photography. Our photography studio in China is a more than 1000 square meters and we can process more than 1,000 pictures every day. Looking forward to providing our comprehensive services with great value to our customers around the world who source from China.

#china product photography #china amazon product photography #china product white background photo #china product photo studio#