In any firm, concessions are made. When you first start, it could be difficult to choose what to spend your sometimes limited money on after learning the prices involved with product photography. There is no magic formula, therefore tactics that work for one organization might not work for another, and vice versa.
A detailed explanation of the importance of product photography and the suggested spending limit would be ideal. The reality is that the decision is ultimately up to you and depends on your resources, goals, and what will help you sell your goods the most successfully.
Let’s take a closer look at the variables influencing product photography costs to help you make judgments. What we discovered is as follows:
1) It’s important to have product photographs, but how important are they exactly? Since we enjoy numbers, we polled eCommerce users to find out how important photography is to their purchasing decisions. The results of the study, which you can read more about here, showed that more than 75% of respondents rated product images as being very significant when deciding whether they wanted to buy a product online.
2) The product “looks different than the images,” which accounts for 22% of online returns. Even though we love a good lifestyle shoot, it’s important to remember that accurately displaying your products will save you time and money. Dealing with returns and unhappy customers is unpleasant. Even if you’re showing off your products in their best light, make sure your images accurately capture what you’re presenting.
3) Professional product photographers often bill $75 to $150 per hour, or roughly $60 per product for small numbers, with additional fees raising the cost. They are expensive, but the price will go down if you can buy multiple things in bulk.
4) 76% of product images have white backgrounds. The “Amazon effect” is the term for this occurrence. If you’re seeking to establish a distinctive brand, you might use bold colors, graphics, or lifestyle settings to present your items in an enticing and compelling environment. Just remember that if you want to sell on marketplaces, white is a need. If you want to be creative, keep in mind item number two on this list.
5) Visual content is more than 40 times more likely to be shared on social media than other sorts of content. If you want your product to become viral, you must have high-quality photographs (for the correct reasons). People are emotionally affected by visual cues. According to the somatic marker theory, when a customer sees a picture of a product they want to buy, they don’t process all the data that will be utilized to guide their choice.
Therefore, the product photography is essential! But what sort of photographs ought to you pay for? We’ve broken down the many sorts of images to help you understand what’s best for your business, how to distinguish your products from the competition, and finally how to improve sales.