We know you’ve been there. You started your online ecommerce store but didn’t know how to capture mind-boggling product photos. You wanted to supercharge your sales, but the photos on your store weren’t compelling the visitors to take action.
We know how frustrating it is to see all your efforts collapse like a house of cards because your products aren’t standing out. But worry no more because we’re here to unveil some product photography tips that will take your sales to a whole new level. Let’s dive in.
1. It All Begins with Lighting!
Lighting gives your pictures a high-octane fuel that scorches up an engagement fire. If done correctly, it can produce visuals nobody wants to miss!
You should tap into natural lighting if you’re selling eatables or clothes as the rays coming from the sun give your products an oomph factor. However, if you’re into indoor products, you can create a light tent that distributes lights equally to all sections of the product. Though you might not get the desired results in the beginning, things will eventually take a positive turn if you practice a lot!
2. Choose a Right Camera
Just like you cannot win a battle with obsolete, unsuited weapons, you cannot beat the fierce business competition if you’re using outdated cameras that produce low-quality photos. Of course, we’re not recommending you to invest heavily in an expensive DSLR, but you’d still need a high-caliber camera that is more sensitive to light and can produce sharp images.
While capturing photos, always turn off the flashlight as you’d be using artificial or natural light. Apart from setting your camera lens to the highest quality, you should also put a special emphasis on color temperature to get optimum results.
3. Ensure Natural Color Tones
As they say, the best form of creativity lies in reality. To showcase the true personality of your products, you need to maintain natural color tones while doing Amazon product photography. But how do you do that?
Well, you can do so by using a light that is not tainted. Also, balance the white color carefully to eliminate distortions. Once you’ve taken the photos, keep editing them until the colors on screen match with the real-life tone. Doing so will not only uncover the natural elegance of your products but also ensure that your customers get what they’ve ordered.
4. Shoot from Varying Angles
The appealing, alluring photos you see on the internet aren’t a result of a one-off try. Instead, they’ve been captured again and again from different angles to unearth the most suitable style. You should also do the same until you finally hit the nail on the head. You can also take inspiration from your favorite brands to see which Amazon product photography angle works best for the particular product.
Ready to bring creativity to your products?
Draco Photography Studio is a top-tier product photography services provider enabling you to get more out of your products. From increasing the elegance of your products to transforming your brand’s story, we create experiences too hard to forget. Reach out to us today to capture it all!